Chapter 23 - FISK TIRES AND THE SLEEPY BOY - Part Three
Fisk's advertising legacy includes some of the most interesting campaigns carried out by manufacturers in the sector, bringing together the most prominent artists of the so-called Golden Age of American illustration such as Maxfield Parrish and Norman Rockwell. Many of these artists reinterpreted and gave life to the adorable spokesman of the company, the sleepy Fisk boy in his pajamas, ready to re-tire to rest accompanied by a candle and holding a tire as a teddy bear. This article is an in-depth investigation into the corporate and advertising history of the Fisk Tire Company. It is chapter 23 from the dissertation by Pau Medrano-Bigas presented in 2015 and translated into English in 2018. It includes detailed descriptions of the numerous images that illustrate the text. There are over 500 images, most of which are shown for the first time, that had never been reproduced since they were created and published in the press of that time. This is the third of three parts on the Fisk Tire Company provided by Pau Medrano-Bigas with permission to reproduce and enhance the Chicopee Archives Fisk Tire Company Magazine Ad Collection. This part includes illustrations and advertisement art from the history of the Fisk Tire Company from 1937 through the 1972. To view the entire dissertation by Pau Medrano-Bigas click here
Medrano-Bigas, Pau
Chapter 23 - FISK TIRES AND THE SLEEPY BOY - Part Two
Fisk's advertising legacy includes some of the most interesting campaigns carried out by manufacturers in the sector, bringing together the most prominent artists of the so-called Golden Age of American illustration such as Maxfield Parrish and Norman Rockwell. Many of these artists reinterpreted and gave life to the adorable spokesman of the company, the sleepy Fisk boy in his pajamas, ready to re-tire to rest accompanied by a candle and holding a tire as a teddy bear. This article is an in-depth investigation into the corporate and advertising history of the Fisk Tire Company. It is chapter 23 from the dissertation by Pau Medrano-Bigas presented in 2015 and translated into English in 2018. It includes detailed descriptions of the numerous images that illustrate the text. There are over 500 images, most of which are shown for the first time, that had never been reproduced since they were created and published in the press of that time. This is the second of three parts on the Fisk Tire Company provided by Pau Medrano-Bigas with permission to reproduce and enhance the Chicopee Archives Fisk Tire Company Magazine Ad Collection. This part includes illustrations and advertisement art from the history of the Fisk Tire Company from 1917 through the 1930s. To view the entire dissertation by Pau Medrano-Bigas click here
Chapter 23 - FISK TIRES AND THE SLEEPY BOY - Part One
Fisk's advertising legacy includes some of the most interesting campaigns carried out by manufacturers in the sector, bringing together the most prominent artists of the so-called Golden Age of American illustration such as Maxfield Parrish and Norman Rockwell. Many of these artists reinterpreted and gave life to the adorable spokesman of the company, the sleepy Fisk boy in his pajamas, ready to re-tire to rest accompanied by a candle and holding a tire as a teddy bear. This article is an in-depth investigation into the corporate and advertising history of the Fisk Tire Company. It is chapter 23 from the dissertation by Pau Medrano-Bigas presented in 2015 and translated into English in 2018. It includes detailed descriptions of the numerous images that illustrate the text. There are over 500 images, most of which are shown for the first time, that had never been reproduced since they were created and published in the press of that time. This is the first of three parts on the Fisk Tire Company provided by Pau Medrano-Bigas with permission to reproduce and enhance the Chicopee Archives Fisk Tire Company Magazine Ad Collection. This part includes a full description of the history of the Fisk Tire Company illustrated by ads and images from 1900 - 1916. Click here to view the entire dissertation by Pau Medrano-Bigas.
University of Barcelona
Fisk Tire Company Print Ad - Preparedness
Fisk Tire Company print ad two page photograph showing the construction of the new Fisk Tire Plant in Chicopee Falls with the word "preparedness" overlaid on top of the image. A text box with a description of Fisk's preparations for the new age of automobile needs is under the larger text.
Fisk Tire Company Magazine Ad Collection
Massachusetts > Hampden (county) > Chicopee>Chicopee Falls
Fisk Tire Company Print Ad - Leader of a Great New Line of Tires
Fisk Tire Company print ad full page spread with text, photo-realistic images, and logo art about the latest safti-stripe tire from Fisk.
Fisk Tire Company Print Ad - Prospector Contemplates Retirement
Fisk Tire Company print ad depicting an old prospector and his donkey looking at a Fisk Time to Re-Tire sign.
Fisk Tire Company print ad with two older men playing checkers with the board held up in their laps. One is looking confident about the outcome while the other is slumped in defeat.
Fisk Tire Company Print Ad - Chicken Don't Cross That Road
Fisk Tire Company print ad showing a mother chicken and her chicks near a busy road. A car is coming down the road in the distance. The Fisk Tire Boy is in the frame talking to the chickens about safety.
Fisk Tire Company Print Ad - Setting the Tire Pace
Fisk Tire Company print ad within an ad. The full page ad shows a Fisk Extra Heavy Cord Tire and text with an insert of a different Fisk ad. The insert image is of a boy showing off his smoking skills to a girl in front of a Fisk Tire sign. Looking over the top of the sign, unknown to the two young people, is an older man holding a switch and waiting patiently.
Fisk Tire Company Print Ad - Scared of a Mouse
Fisk Tire Company print ad featuring an elephant shying away from a mouse.
Fisk Tire Company Print Ad - Escape from the Geese
Fisk Tire Company print ad showing a boy hopping into his peddle-car, his hat flying off, trying to escape three geese. A fourth goose is coming from further away with wings spread. A Fisk Time to Re-Tire sign is nailed to a stump in the background.
Fisk Tire Company Print Ad - Sleeping Child
Fisk Tire Company print ad with a large fisk tire on the page with the image of a sleeping child in the center. Fisk logo is at the bottom of the page.
Fisk Tire Company Print Ad - Merry Christmas, Fisk
Fisk Tire Company print ad showing the Fisk Tire Boy sitting on top of a Fisk Balloon Tire holding presents and large candy cane while falling asleep. A small banner falls below the boy with the holiday greeting.
Fisk Tire Company Print Ad - The Fisk Boy Has Gone to War
Fisk Tire Company print ad featuring the Fisk Tire Boy with copy below about Fisk's involvement in the war effort.
Fisk Tire Company Print Ad - Mind if I Come Along?
Fisk Tire Company print ad with an updated version of the Fisk Tire Boy kneeling near the back tire of a car holding a candle looking out at the viewer.
Fisk Tire Company Print Ad - Mothers Always Put Safety First
Fisk Tire Company print ad showing a mother cat carrying a kitten near a busy road. The Fisk Tire Boy is in the frame talking to the cats about safety.
Fisk Tire Company Print Ad - What You Want Most In Tires
Fisk Tire Company print ad featuring a green tinted photorealistic image of a woman at the wheel of a car with a large textbox to the right and a photograph of a Fisk Tire below.
Fisk Tire Company Print Ad - Announcing the New Fisk
Fisk Tire Company print ad with a framed print of the classic Fisk Tire Boy with his candle holding a new style Fisk Tire.
Fisk Tire Company Print Ad - Would you Take This Long Chance, Deliberately
Fisk Tire Company print ad featuring a photograph of a man walking along a wire with a scenic view of Niagara Falls in the background. Text discusses safety.
Fisk Tire Company Print Ad - 41 Stories in the Air
Fisk Tire Company print ad showing a man hanging on for dear life to the side of a skyscraper from above and looking down to the ground far below. He has a looked of fear on his face but his safety gear is keeping him from falling. Text below refers to the safety of Fisk Tires.
Fisk Tire Company Print Ad - The Fisk Cord Tire is a Good Investment
Fisk Tire Company print ad line drawing depicting two women in a car talking to a man in a military uniform. He has one foot up on the step at the side of the car and is holding a pad of war bonds. In the background is a cart with a sign that says to but War Savings Stamps. Text compares buying Fisk tires to investing in savings stamps.
Fisk Tire Company Print Ad - To Skid or not to Skid
Fisk Tire Company print ad Fisk Tire Company print ad showing the Fisk Tire Boy and his dog slipping and falling in the rain. The umbrella he is holding has collapsed in the wind. A Fisk Town Car Tire is shown to the right of the boy. Text at the bottom of the ad is focused on the Town Car tire safety.
Fisk Tire Company Print Ad - Safest Under the Sun
Fisk Tire Company print ad showing a young girl playing with a pail in at the beach under an umbrella. Several smaller images depict beach activity and text refers to the Fisk Safti-Flight Tire.
Fisk Tire Company print ad highlighting New York Yankees infielder Joe "Flash" Gordon. The large image if of Gordon at the plate swinging a bat. Several small insert images are drawings on Joe in action and text using baseball terms to describe the new Safti-Flight Tire. Other images on the page include a photograph of the tire and the Fisk Tire Boy.
Fisk Tire Company Print Ad - June - The Month of Weddings
Fisk Tire Company print ad featuring a young couple about to get into their Fisk Red Top equipped Roadster after getting married.
Charles Henry Cushman Parker (1881 - 1940)
Fisk Tire Company Print Ad - Snow Ball Fight
Fisk Tire Company print ad full page image of an older man hiding behind a Fisk Tire sign plastered with snowballs. The man's hat is on the ground in front of the sign with the remains of a snowball on it. The man is carrying a basket and an umbrella.
Fisk Tire Company Print Ad - Little Man, What's New
Fisk Tire Company print ad showing original Fisk Tire Boy holding a new style tire and text describing the latest in tire technology from Fisk.
Fisk Tire Company print ad featuring a photorealistic image of a woman at the wheel of a car framed in a circle. The text below references what is known about Fisk tires by the woman, Ms. Or Mrs. Motorist, driving and what is known by Mr. Motorist. There is a photograph of the top portion of a tire at the bottom third of the page.
Fisk Tire Company Print Ad - All-Cord Stands the Grind
Fisk Tire Company print ad in full color. The background is a scenic view of farmland and a country road with farm and transportation vehicles. Over the top of the scene is a close-up photograph of the undercarriage of a truck featuring two Fisk tires and showing the struts and axel. Text talks about the durability of the All-Cord tire under harsh conditions.
Fisk Tire Company Print Ad - On Sale with all Fisk Franchise Dealers
Fisk Tire Company print ad with a line drawing showing the back of a car with a photo-realistic Fisk Non-Skid Balloon tire in the spare location. The car drawing is centered in a large red circle with the word "New!" located between the two back tires of the vehicle. Text below the art describes the merits of the new balloon tire from Fisk.
Fisk Tire Company print ad in full color across two pages. The Fisk logo and text layered over a scenic vista with winding roads and colorful landscape. Cars and trucks fill the roadways. The main theme is mileage and safety.
Fisk Tire Company Print Ad - Stripes in Action
Fisk Tire Company print ad featuring a large tiger at the top of the page with boxes and art describing the Safety-Stripe tire.
Fisk Tire Company Print Ad - For Extra Safety on the Road, Ride on Fisk
Fisk Tire Company print ad showing a boy, on the left, stumbling on roller skates wearing boxing gloves, knee pads, a helmet and a large pillow belted around his back. On the right, facing the boy, is the Fisk Tire Boy and a word bubble that says, "That's playing safe." Below is copy and other logo art for the Safety-Stripe Tire.
Fisk Tire Company Print Ad - About to be Surprised
Fisk Tire Company print ad featuring two boys playing on a Fisk Tire sign. One boy is watching the other walk along the top of the sign. The boy balancing along the top is about to step on a very large hornets nest hidden in the short bush growing near the right corner of the sign.
Fisk Tire Company Print Ad - Ready to Run
Fisk Tire Company print ad with two boys watching a game through a fence and getting ready to run as the appearance of a policeman's shoe and baton show at the edge of the fence.
Fisk Tire Company Print Ad - The Greatest Tire Ever Built
Fisk Tire Company print ad reprinting of one ad within another. Larger ad concentrates on the Extra Heavy Fisk Balloon Tire with an image of the tire and text about its safety. The insert of the earlier ad shows an older couple sitting together balling yarn. The older woman, on the left, is wrapping the yarn into a ball while the older man spreads out his hands and keeps the yarn from knotting. The older man's head is slumped as if he has fallen asleep. A small clock on a shelf above the man's head reads 9:00 p.m. and the Fisk "Time to Retire" sign hangs on the wall between the couple.
Fisk Tire Company Print Ad - Getting Your Goat
Fisk Tire Company print ad depicting a woman holding a laundry basket looking around the trunk of a tree while a goat with horns looks at her in a menacing way. She is pointing an umbrella at the goat and is yelling something to keep it away. Hanging on the tree trunk is the Fisk Boy sign.
Fisk Tire Company Print Ad - The Fisk Flat-Tread Cord Less Subject to Trouble
Fisk Tire Company print ad with the Fisk Tire boy and an image of the Fisk Tire Plant campus in Chicopee Falls, Massachusetts.
Fisk Tire Company Print Ad - Tires of Known Quality
Fisk Tire Company Print Ad - Time to Re-tire
Fisk Tire Company business card showing a young boy holding a baby chicken running away from a mother chicken. Other chicks are gathered in the bottom right corner of the card. A Fisk Balloon Cord is in the gap between the boy and the chicken.
Fisk Tire Company Print Ad - Motor Trucks Can Do Their Part
Fisk Tire Company print ad depicting a scene of delivery trucks loading at a train depot for coal. Text emphasizes the importance of truck transportation of coal and the dependence on good tires by Fisk.
Fisk Tire Company Print Ad - Tires of Long Endurance
Fisk Tire Company print ad showing the back of a car with Fisk Non-Skid tires and a well dressed man about to get into the car.
Fisk Tire Company Print Ad - A Stopper in Stripes
Fisk Tire Company print ad featuring a Fisk Tire and the Fisk Boy. Also in the ad is a drawing of a woman with a unique Black and White Picture Hat inspired by Fisk and created by John Frederics.
Fisk Tire Company Print Ad - A New Class of Motorists
Fisk Tire Company print ad showing a car from the back with the spare tire showing the Fisk logo. The car is pulled up to a farm stand and in the driver's seat is a woman leaning on the driver's side door. A man with a overloaded basket of vegetables waits to put the basket in the back seat of the car.
Fisk Tire Company print ad showing the Fisk Tire Boy and his dog slipping and falling in the rain. The umbrella he is holding has collapsed in the wind. A Fisk Town Car Tire is shown to the right of the boy. Text at the bottom of the ad is focused on the Town Car tire safety.
Fisk Tire Company Print Ad - Greater Comfort for You - Longer Life for Your Car
Fisk Tire Company print ad half page with a photorealistic drawing of a car's back tire going over railroad tracks at the bottom of the ad. Text and logo art cover the top two-thirds of the ad and focus on Fisk Balloon Tires.
Fisk Tire Company Print Ad - Dancing Sky High
Fisk Tire Company print ad half page with a photograph of a couple dancing on a girder above a busy city street at the top of the ad. The copy and logo art below the image is focused on the Safti-Flight Tire.
Fisk Tire Company Print Ad - Striped for Saftey - Safety Striped Tread
Fisk Tire Company print ad two page spread with text, photo-realistic images, and logo art about the latest safti-stripe tire from Fisk.
Fisk Tire Company Print Ad - Well Managed Miles
Fisk Tire Company print ad within an ad. The full page ad shows a Fisk Extra Heavy Cord Tire and text with an insert of a different Fisk ad. The insert image is of a man returning home from being out until the middle of the night. The clock at the right shows the time and a shadow on the doors he is opening suggests a woman waiting for him to return with her arms crossed. The man is carrying his shoes and looks sheepish. There is a cat asleep in the floor.
Fisk Tire Company Print Ad - Salute to Safety
Fisk Tire Company print ad with a photograph of a man and a woman in uniform saluting. There is also a photograph of a battleship's guns and three badges symbolizing three elements of the navy. The text refers to the safety of the guns and the elements that are all part of the Safti-Flight tire.
Fisk Tire Company Print Ad - At Last, A Really Safe Tire
Fisk Tire Company print ad about the new Safti-Flight tire. Main art is a photograph of a long winding road leading into the center of the page. A large tire fills the right half of the ad. Text blocks describing the new tire and its attributes fill the lower parts of the ad.
Fisk Tire Company Print Ad - He Takes His Risk Knowingly
Fisk Tire Company half-page print ad showing a shirtless steel worker hanging on a girder tightening rivets high above a city scene in the background. The text compares taking chances and driving and recommends Fisk Tires
Fisk Tire Company Print Ad - Naturally, You Expect to See Fisk Red Tops
Fisk Tire Company print ad depicting two women driving roadsters pulled up next to each other and talking while parked. Fisk Red Top tires are on both cars and as spares on the backs of the cars. Text is geared toward "women drivers" and the free services at the Fisk Tire Center locations.
Fisk Tire Company Print Ad - Fit For a King
Fisk Tire Company print ad with a reproduction of the Old King Cole painting by Maxfield Parrish made for the Fisk Tire Company. The image shows a king on his throne looking over his glasses at two jesters holding a Fisk Tire between them. The original painting, done in 1906, by Parrish hangs over the King Cole Bar in the St. Regis Hotel at Fifth Avenue and 55th Street in Manhattan.
Fisk Tire Company print ad showing a man in riding gear leading his bicycle toward the front of the frame away from a cheering crowd. He is holding a trophy and is followed by a young man looking on in admiration. Text at the bottom of the frame is about Fisk bicycle tires.
Fisk Tire Company Print Ad - One Boy in 1918 in Worth Three Boys of 1914
Fisk Tire Company print ad promoting United States Cycle Tires. The main subject is a boy on a bicycle watching a man in a military uniform riding a motorcycle. In the background is a line of soldiers marching.
Fisk Tire Company Print Ad - Latest Contribution to Supreme Motoring
Fisk Tire Company print ad with an ad within an ad. The full page ad shows a Fisk Cord Tire and text with an insert of an image showing a woman in a red coat standing on scale hiding the results under the watchful eye of a young man carrying a bunch of books.
Fisk Tire Company Print Ad - Dog Trouble
Fisk Tire Company print ad with an ad within an ad. The full page ad shows a Fisk Cord Tire and text with an insert of an image showing a black dog in a cupboard with a mess all around and on the floor.
Fisk Tire Company Print Ad - Getting your Goat
Fisk Tire Company Print Ad - Swimming Not Allowed
Fisk Tire Company print ad showing an older man in a hat and holding a stick. The man is on the left looking right and at a tree branch with two hats and two sets of adult clothing resting on the branch. The man has a look of confusion on his face and is holding his chin. A sing near the clothes says "Swimming Not Allowed." In the background is a larger sign with the "Time to Retire" logo.
Fisk Tire Company Print Ad - Fisk Says it With Mileage
Fisk Tire Company print ad showing an older print ad inserted into the context of a larger ad. The older ad shows an older man reading a book with a fishing pole in his lap. Hiding behind the sign he is leaning against is a woman reaching around with an umbrella to pick up her clothes after swimming near the spot where the man is reading. The larger ad shows a large tire, with copy and the Fisk logo and Fisk boy logo throughout.
Fisk Tire Company Print Ad - Fisk Tires for Every Motor Vehicle
Fisk Tire Company print ad with many components showing the variety of Fisk tires available. Top two-thirds of the double page spread are images of the tires, the Fisk Boy logo and the copy. The bottom third is a scene of different types of vehicles, including an airplane, as though they were all traveling on the same road.
Fisk Tire Company Print Ad - There is Only One Genuine Red Top
Fisk Tire Company print ad with a man and a woman sitting near a car at the beach. The woman, facing front, is adjusting her large hat while the man, viewed from the side, is sitting and staring from the left side of the page to the right. The back of the car and the spare tires, all Red Top tires, are visible. The beach is visible on the lower right corner of the page.
Fisk Tire Company Print Ad - Stamina and Endurance Win
Fisk Tire Company print ad showing a woman driving a roadster talking to a man wearing football gear on a cool fall day. Fisk Tires are prominent in the scene. Text fills the bottom quarter of the page.
Fisk Tire Company Print Ad - Air Flight Order Now
Fisk Tire Company print ad two page spread of a colorful landscape with an emphasis on the sky and clouds with a cityscape on the left page and a view of the countryside on the right page. Examples of the four types of tires being introduced with Air Flight technology line the left side of the ad. Text and Charts throughout explain the concept.
Fisk Tire Company Print Ad - Learn the Lessons the Stars Have Learned
Fisk Tire Company print ad about movie stars who promote Fisk Tires. In the center of the page is a strip of images that mimics a strips of film. There are three photographs of actresses, Janet Gaynor, top, Lois Moran, center, Madge Bellamy, bottom, in the film strip. There is text to the left of the images, the Fisk logo at the bottom of the page and a tire and more text on the right.
Fisk Tire Company Print Ad - The New Air Flight Principle
Fisk Tire Company print ad two page spread of a colorful landscape with an emphasis on the sky and clouds with a cityscape on the right page and a view of the countryside on the left page. Examples of the four types of tires being introduced with Air Flight technology line the left side of the ad. Text and Charts throughout explain the concept.
Fisk Tire Company Print Ad - The Fisk "Time to Retire" Boy
Fisk Tire Company print ad with the fisk tire boy holding his tire and his candle while yawning. Three other children are on either side of him pointing at him. Text about the Fisk company takes up the lower half of the page.
Fisk Tire Company Print Ad - Free to Any Car Owner at Any Fisk Branch
Fisk Tire Company print ad with line drawings of all eight of the free services available at the Fisk Tire branches. A large hand holds one of the drawings, like a card, at the top left of the page. The rest of cards stack along the left side and along the bottom of the page wrapping the text box in the center of the ad.
Fisk Tire Company Print Ad - A New Transportation Tire
Fisk Tire Company print ad featuring a large tire with text describing the new methods that make the transportation tire special. An small photographic image of a transportation vehicle is at the bottom of the page driving uphill within a line drawn landscape.
Fisk Tire Company Print Ad - In Favor with Your Favorites
Fisk Tire Company print ad with six black and white photographs of actors who use Fisk Tires. All but one are photographs with a car. The photographs wrap around text about how the stars love Fisk Tires.
Fisk Tire Company Print Ad - Trustworthy Manufacturing
Fisk Tire Company print ad with an idyllic scene of a small downtown with a church and a town hall and large homes. In the foreground is a car with Fisk Red Top Tires being driven by a man with a hat on. A woman is climbing into the passenger side of the car being helped by two passengers in the back seat. Two women walk together on the right side of the frame and one woman stands alone in front of the car in the scene. All are dressed up in their best clothes for going to church.
Fisk Tire Company Print Ad - Stepping on Her Foot
Fisk Tire Company print ad showing a young man and a young woman near a line of chairs against a white wall. The man is looking at the woman with sweat on his forehead and a look of concern and fear. The woman is holding her left foot and using her right arm to lean against the wall. There is large dirt smudge going from the top of the woman's ankle and down to the middle of her foot. There is a look of pain and dismay on her face. A Fisk Tire Boy poster, with the "Time to Re-tire" logo, hangs on the wall where the woman has her hand.
Fisk Tire Company Print Ad - Fisk Club Boys Are Doing Their Bit
Fisk Tire Company print ad depicting a Fisk Club member saluting a soldier as he hands over a message to be delivered by bicycle. Two other boys with bicycles are in the background. White tents form the backdrop for the scene. Text is about joining the Fisk Club and all its benefits.
Fisk Tire Company Print Ad - The Sleeping Bum
Fisk Tire Company print ad showing a sleeping man leaning on a tree stump dressed in old clothes in his meager camp. The Fisk Tire Boy poster is nailed to the tree stump above the man.
Fisk Tire Company Print Ad - Follow the Trend
Fisk Tire Company print ad with mostly text and Fisk Tire logo.
Fisk Tire Company print ad with lots of color showing Times Square at night from above. A piece of a Fisk tire fills the right side of the frame. The Fisk building is in the image at the top left. A large "F" and "I" is located in the bottom right of the ad. This is part of a two page spread. Page two is missing.
Fisk Tire Company Print Ad - Fisks Never Better Than Today
Fisk Tire Company Print Ad - High Grade Tires Within Reach of the Average Man
Fisk Tire Company Print Ad - Standard of Tire Value
Fisk Tire Company print ad featuring three images of the Fisk Tire Boy each holding one of the three types of tires Fisk offers. A scene of traffic and pedestrian activity is at the bottom of the page at the feet of the three figures.
Fisk Tire Company Print Ad - Uninterrupted Motor Service
Fisk Tire Company print ad showing a U.S. Mail Service truck and a postal worker checking the address of the mail in his hand before putting it in the mailbox. Fisk tires are visible on the mail truck.
Fisk Tire Company Print Ad - A Touch of Distinction
Fisk Tire Company print ad depicting a doorman opening a car door for a woman who is emerging from the car dressed in finery for being out on the town. Fisk tires on the car feature prominently in the frame of the image.
Fisk Tire Company Print Ad - Stage and Screen Star Clara Bow
Fisk Tire Company print ad with a photograph of Clara Bow waving from the front seat of a Rolls Royce. Below the photograph is a list of Stage and Screen stars that use Fisk Tires.
Fisk Tire Company Print Ad - Fisk Flat Tread Cord Tires
Fisk Tire Company print ad showing the Fisk Tire building on Manhattan and the Fisk Tire Boy
Fisk Tire Company Print Ad - Fisk for Commercial Vehicles
Fisk Tire Company print ad showing the different types of commercial tires and the importance of buying Fisk Tires for a fleet of vehicles.
Fisk Tire Company Print Ad - Fisk Truck Tires
Fisk Tire Company print ad comparing two scenes of New York's North River Front Pier with a congestion of delivery vehicles in front of the main building. One scene, with a circular frame inset into the larger image, is dated 1908 and shows a few trucks and several horse drawn carts. The other scene, which dominates the top half of the page and is dated 1918, shows the same congestion of delivery vehicles. The congestion is dominated by the increase in the number of trucks with only a couple of horse drawn carts mixed in. The tag line reads, "Goods must move on time."
Fisk Tire Company Print Ad - Appearance Counts
Fisk Tire Company print ad with a couple getting ready to take a trip. There is a driver for the car and a man loading up a bag of golf clubs and luggage into the back of the car. Another man stands in the car watching the activity as a woman, dressed for travel, approaches the car from the left of the image. The view is from the back of the vehicle and the tires, including the spare on the back, all feature the Fisk-O-Cord Tire logo.
Fisk Tire Company Print Ad - Cats and Dog
Fisk Tire Company print ad showing a mother cat defending her basket full of kittens against a small dog. The dog is slinking away from the basket under the watchful eye of the kittens. One kitten is hiding under the bottom part of a broom and a shovel that lean against a wall. Next to the broom hangs a Fisk Tire poster with the words "Time to Re-tire."
Fisk Tire Company Print Ad - Watching the Game
Fisk Tire Company Print Ad - Time to re-shoe the donkey
Fisk Tire Company print ad featuring a farrier squaring off with an angry donkey. A Fisk Tire ad hangs on the wall between them.
Fisk Tire Company Print Ad - Fisk Red Tops
Fisk Tire Company print ad showing a young woman behind the wheel of a car in a snow storm while pulled into a gas station. Two men talk near the car and four children look over the car.
Fisk Tire Company Print Ad - Fisk Non Skids
Fisk Tire Company print ad about the non-skid tires and shows a gentleman in his car on the family farm talking to two young women. The text reads "Just back from town in his new non-skids."
Fisk Tire Company Print Ad - Fisk Cord Tires
Fisk Tire Company print ad with a tear in the fabric of the page revealing the Fisk Tire Boy yawning and holding a tire in one hand and a burning candle in the other. Around the boy is a Fisk tire and under the image is copy about Fisk Tires.
Fisk Tire Company Print Ad - Fisk Bicycle Club Member
Fisk Tire Company print ad featuring three boys dressed in various uniforms. One boy has a bicycle and is showing off his Fisk Bicycle Club gear. The other two boys looks on in amazement. Text box in the lower right quadrant explains the benefits of the Fisk Bicycle Club and describes the "Fisk Club News" newsletter.
Fisk Tire Company Print Ad - Fisk Non-Skid Tires for Farmers
Fisk Tire Company print ad featuring, at the top half of the page, the head and torso of a cow with horns with a Fisk Non-Skid tire around its neck. The image of a farm is far off in the background. Text about tires and its benefits to farmers dominate the bottom half of the page.
Fisk Tire Company Print Ad - Now a Roadster for Four
Fisk Tire Company print ad showing a Whippet Collegiate Roadster in motion. In the background are two men watching the vehicle. There are trees and a church in the distance. Fisk balloon tires are featured prominently in the image.
Fisk Tire Company Print Ad - Dog washer inserted in larger ad
Fisk Tire Company print ad with original artwork inserted into a larger ad. The insert is of a boy holding a hose and standing over a metal basin filled with water calling out to his dog. The dog is in the background hiding behind a tree and looking out sheepishly at the boy. The rest of the ad shows a section of a tire with a more detailed description of a balloon tire and the safety it provides.
Fisk Tire Company Print Ad - Apple Picking
Fisk Tire Company print ad showing a boy with his shirt stuffed with apples about to get hit with a stick. The boy is showing an older man some flowers while an older man bends down to see. The older man has a switch behind his back and the implication is the boy was caught stealing apples from the older man's tree.
Fisk Tire Company Print Ad - Golf Swing and a Miss
Fisk Tire Company print ad depicting two golfers hitting out of the rough. One golfer is in front of a wooden sign board and one is behind and obstructed by the sign. The first golfer is seen from the back as he looks around the right side of the sign board at the other golfer. The only thing visible from the second golfer is the top of the swing and clumps of grass and flowers flying through the air. The sign is covered with a poster showing the Fisk Tire logo, "Time to Retire. Get a Fisk." and the Fisk Tire Boy yawning and holding a tire in one hand and a burning candle in the other.
Fisk Tire Company Print Ad - Dog scared away by Cat
Fisk Tire Company print ad depicting a small black and white Boston Terrier moving away from a basket full of kittens and very angry mother cat. There is an empty bowl near the basket that the Terrier is also slinking away from. There are four kittens in the basket with looks that range from fear to curiosity. The kittens are either all white or are black and white in color. The mother cat is at attention on the left side of the basket with a fierce look in her eye and her tail is straight and puffed up. There is a small scared black kitten with white paws and nose hiding behind a broom and a shovel. The broom and shovel are leaning against a brick wall and a poster hangs near the handles. On the poster is the Fisk Tire logo and boy. The poster says "Time to Retire. Get a Fisk."
Fisk Tire Company Print Ad - Brown Bear running from Swarm of Bees
Fisk Tire Company print ad depicting a brown bear running away from a swarm of bees. In the middle of the image on the right is large tree stump. Streaming out of the stump's top is a large swarm of bees. The swarm rises and curls downward toward the bear. The bear is running at an angle that puts it on the lower left of the image and appears to be running out of the frame. Next to the stump is a wooden sign with the Fisk Tire logo and the Fisk Tire boy, who holds a tire in his right hand and the candle in his left hand. The Fisk Tire slogan "Time to Retire. Get a Fisk." is featured prominently on the wooden sign.
Fisk Tire Company Print Ad - Man Sleeping in His Chair
Fisk Tire Company print ad depicting a older man sleeping in a chair in his living room. He is wearing a house coat over a white sort and dark grey pants. On his head are headphones that are connected to a radio that sits on a small round table also with a clock, a lamp, an ashtray and a small storage chest. The time on the clock reads 1:12, possibly a.m. In the background is a shelf with books, a figure in the shape of a elephant and a portrait of a man in a hat. The man is slouched, as if sleeping, and at the end of his extended arm is an open tabloid magazine showing a Fisk Tire Ad with the logo "Time to Retire. Get a Fisk."
Fisk Tire Company Print Ad - Walking the Dog
Fisk Tire Company print ad depicting a woman in a green coat and hat walking a dog. A young boy is pulling a dog toy under the watchful eye of a young girl. The girl is hiding behind a large sign with the Fisk Tire logo, "Time to Retire," and the Fisk Tire Boy yawning and holding a burning candle.