https://www.chicopeepubliclibrary.org/archives/files/original/e08cd5d29efdc126d702396213cedea3.pdf 5d235e9f10540d5102b6938281532694 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fisk Tire Company Magazine Ad Collection Subject The topic of the resource Fisk Tire Company; Vintage Magazine Ads; Date Created Date of creation of the resource. 1917-1946 Medium The material or physical carrier of the resource. Original Art; Oil Painting; Identifier An unambiguous reference to the resource within a given context Fisk-Ad-Tire Provenance A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource. Ad pages belong to Joe Pasternak of Chicopee, Massachusetts. Joe has allowed the Chicopee Public Library to digitize the collection and display it on Chicopee Archives Online. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Chapter 23 - FISK TIRES AND THE SLEEPY BOY - Part One Subject The topic of the resource The Fisk Tire Company Description An account of the resource Fisk's advertising legacy includes some of the most interesting campaigns carried out by manufacturers in the sector, bringing together the most prominent artists of the so-called Golden Age of American illustration such as Maxfield Parrish and Norman Rockwell. Many of these artists reinterpreted and gave life to the adorable spokesman of the company, the sleepy Fisk boy in his pajamas, ready to re-tire to rest accompanied by a candle and holding a tire as a teddy bear. This article is an in-depth investigation into the corporate and advertising history of the Fisk Tire Company. It is chapter 23 from the dissertation by Pau Medrano-Bigas presented in 2015 and translated into English in 2018. It includes detailed descriptions of the numerous images that illustrate the text. There are over 500 images, most of which are shown for the first time, that had never been reproduced since they were created and published in the press of that time. <br />This is the first of three parts on the Fisk Tire Company provided by Pau Medrano-Bigas with permission to reproduce and enhance the Chicopee Archives Fisk Tire Company Magazine Ad Collection. This part includes a full description of the history of the Fisk Tire Company illustrated by ads and images from 1900 - 1916. <a href="http://diposit.ub.edu/dspace/handle/2445/126382" target="_blank" rel="noopener">Click here</a> to view the entire dissertation by Pau Medrano-Bigas. Creator An entity primarily responsible for making the resource <a href="http://diposit.ub.edu/dspace/handle/2445/126382" target="_blank" rel="noopener">Medrano-Bigas, Pau</a> Source A related resource from which the described resource is derived <a href="http://diposit.ub.edu/dspace/handle/2445/126382" target="_blank" rel="noopener">Medrano-Bigas, Pau</a> Publisher An entity responsible for making the resource available <a href="http://diposit.ub.edu/dspace/handle/2445/126382" target="_blank" rel="noopener">University of Barcelona</a> Date A point or period of time associated with an event in the lifecycle of the resource 2015; 2018 Date Created Date of creation of the resource. 2015 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English translation Bibliographic Citation A bibliographic reference for the resource. Recommended practice is to include sufficient bibliographic detail to identify the resource as unambiguously as possible. suggested citation: Medrano-Bigas, Pau. The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930). Doctoral dissertation. University of Barcelona, 2015 [English translation, 2018].